Subscription water commerce
5-gallon delivery was sold as coupons in a notebook. We shipped a UAE catalog with bottle SKUs, booklet sizes, and dispenser bundles on one record.
The situation
AquaVita delivers low-sodium water on a route. Pricing lived in booklet SKUs a brochure could not compute.
The constraint
AED catalog, subscription booklet math, and bundles that combine coupons with a dispenser.
What we refused
Instagram checkout only. A restaurant menu plugin pretending to be a route business.
What we shipped
Product catalog, coupon-book SKUs, dispenser bundles, cart, and order path.
Stack, on purpose
Commerce catalog with subscription-style SKUs. Booklet size is a product, not a caption.
What changed
Booklet sizes and dispenser bundles are purchasable objects, not a price rumor.
What we would do next
Route-aware delivery slots so the storefront respects the van schedule.
System surfaces & interface captures
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