Growth-agency intake site
The agency was selling ads. We rebuilt the public offer as consulting vs partnership and put a strategy-call application in front of the work.
The situation
Kafu Media runs client-acquisition systems. The site had to qualify serious buyers and keep tire-kickers off the calendar.
The constraint
English-first positioning, two engagement modes, application rather than an open calendar.
What we refused
A portfolio grid of ads. A “get a quote” form with budget dropdowns and no filter.
What we shipped
Offer narrative, engagement model, and a strategy-call application.
Stack, on purpose
TypeScript, Next.js, application form. The call is gated, not booked by anyone with an email.
What changed
Inbound now applies for a call instead of asking for a media-buy price.
What we would do next
Application scoring so unqualified leads never hit the calendar.
System surfaces & interface captures
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