Case Study · commerce·Coach Amjaad

Coaching practice site

Credentials and programs lived in a CV. We turned the practice into a booking-led site that sells an exploratory session, not a biography.

commerce·2026·Product software, Booking

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commerce

https://www.coachamjaad.com/

PROD-ACTIVE

Coaching practice site production interface

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CLIENT: COACH AMJAAD · SYS: COACHING-PRACTICE-SITEPHASED CONTRACT HANDOFF

The situation

A workplace-wellbeing and EQ coach needed a public surface that could carry certifications and convert to a first session.

The constraint

Arabic-first voice, credential density, and one clear CTA — the exploratory session — without a course LMS.

What we refused

A theme with six CTAs and an empty blog. A generic coach-directory profile.

What we shipped

Positioning, credential stack, outcomes narrative, and a session-booking path.

Stack, on purpose

TypeScript, Next.js, booking CTA. The session is the SKU.

What changed

The first conversation starts from a defined session, not an open DM.

What we would do next

Package corporate EQ programs as separate bookable SKUs.

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STUDIO 1:1 PIXEL INSPECTOR READY

Coaching practice site - Service option1

Coaching practice site - Service option2

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